24 Commerce St. Suite 529, Newark, NJ Enrollment August to June for ages 5 to 19 973.510.1992

Youth mental health · Newark, New Jersey

Breaking barriers,
not boundaries.

Therapy, guidance, and a safe place to land for children and teens ages 5 to 19. We walk with young people and their families through grief, anxiety, and the hard seasons, and help them find their footing again.

  • 5 to 19Ages we serve
  • 6 weeksAverage course of care
  • 501(c)(3)Nonprofit extension
Naimah Tucker, founder of The Rose Center
Founder & CEO Naimah Tucker, LSW Licensed Social Worker · Newark native
Naimah Tucker in front of The Rose Center sign

About us

A dream that started at eight years old.

Naimah Tucker was raised in Newark and went to school here. At eight years old she told her mother she would one day own clinics across the country that care for the mental health of children. As she grew, that calling sharpened into a focus on the middle school and adolescent years, the stretch of life where so much is decided.

She earned a dual degree in sociology from the University of Maryland Eastern Shore and Salisbury University, then completed her Master of Social Work at Howard University in 2016. Today she leads The Rose Center and its nonprofit extension, The Rose Center Organization.

Naimah Tucker, LSW

Licensed Social Worker · Intensive In Community Clinician

Naimah has spent more than 10 years supporting children, teens, and families in schools, healthcare, and community settings. She works with emotional and behavioral challenges, trauma, ADHD, autism spectrum disorder, and family concerns.

Her approach is strengths based and client centered. She draws on Cognitive Behavioral Therapy (CBT), Trauma Focused CBT (TF-CBT), play based interventions, and family focused strategies to help young people regulate emotions, build healthy coping skills, and make lasting changes. She is passionate about empowering young people, strengthening families, and creating spaces where children can thrive.

“The TRC team is here to help answer all your questions and to help you navigate through the journey of grief, anxiety, or depression.”

We call the young people we serve our Roses. Every one of them is growing, and every one of them deserves room to do it.

What we offer

Care built around your child.

We work closely with children, teens, and their parents or guardians to build coping skills for everyday life. Every plan is individualized to fit the young person in front of us.

Social Emotional Learning

Naming feelings, building empathy, and handling relationships with more confidence.

Grief & Loss

Gentle support for young people working through the loss of someone they love.

Cognitive Behavioral Therapy

Practical tools to notice unhelpful thoughts and choose a different response.

Play Therapy

For younger children, play is the language. We meet them there.

Trauma Focused Therapy

Evidence based care that helps young people process what happened and feel safe again.

Mindfulness

Breathing, grounding, and calm routines that travel with them to school and home.

Crisis Counseling

Steady, responsive support when something urgent happens. Parents tell us we pick up.

And much more

Not sure what your child needs? Start with a consultation and we will map it out together.

Book a consultation
01

Initial consultation

Every client begins with a one on one meeting with Ms. Tucker to understand your child and your goals.

02

Your checklist

You will receive a short checklist of items to complete before treatment begins, so the first session counts.

03

An individualized plan

We build a treatment plan around your child. The average course of care is about six weeks.

Service packages

Clear pricing, no surprises.

Monday to Friday
9:00 AM to 7:00 PM
Saturday
By request
Intake session$175Where every journey starts
Single session$75Pay as you go
6 sessions$450Once a week
10 sessions$750Once a week
12 sessions$900Twice a week
Ready to begin?Book on Square

In their words

What families and Roses say.

“Ms. Tucker is the true definition of integrity. My daughter has come out of her shell thanks to Ms. Tucker. I'm not a student and the conversations we have help me! Ms. Tucker, I salute you.”
Mother of a 16 year old
“Ms. Tucker is always available to me. She's the only one who has picked up the phone when I have a question or it's a crisis. She is loved and valued.”
Mother of a 14 year old
“Ms. Tucker is affectionately spoken about in my house. She is always available, crisis or not, to help my daughter when needed. She encourages and motivates my daughter to be on time and on track to graduate.”
Mother of a 17 year old
“Ms. Tucker has been an important part of my daughter's grieving process. We truly appreciate her being there during this difficult time.”
Mother of an 18 year old

Adopt a Rose

Help heal one young person at a time.

Some of our Roses cannot afford the care they need. Adopting a Rose sponsors a therapy session for a youth in Newark. Every gift goes straight to a young person's healing.

Sponsor a Session Secure giving through Square. The Rose Center Organization is a 501(c)(3) nonprofit.

From Teen Zen Den to tutoring room

A room that keeps growing with our Roses.

In April 2025 we turned an empty office into the Teen Zen Den, a calm space for teens to decompress. Today that same room is our tutoring room, run in partnership with REACH Tutoring Center.

The room before the makeover
Before
The room during the makeover
In progress
The finished Teen Zen Den with soft lighting and seating
The Teen Zen Den

Tutoring with REACH

REACH works with students from age 12 through adults, rebuilding confidence and strengthening core skills in a small group or one on one setting.

  • Middle and high school tutoring
  • GED preparation for adults
  • ASVAB and military entrance test prep (Army, Navy, Air Force and more)
  • SAT, NJSLA, and other New Jersey statewide tests
  • Reading, math, homework help, and study skills
  • Chess lessons for beginners

Request tutoring

Share a few details and the REACH team will reach out to you.

Book Naimah

Panels, workshops, and group sessions for your students.

Naimah brings honest, practical conversations about mental health to schools and organizations across New Jersey. Invite her to speak on a panel, lead a workshop, or run group sessions with your students.

Popular topics

  • Coping with anxiety and stress
  • Grief and loss in young people
  • Healthy peer relationships
  • Social emotional learning in the classroom
  • Parent and guardian workshops

Speaking and consultation inquiry

The Rose Center waiting area A colorful therapy room with soft seating Lounge seating with a calming rug The Rose Center conference room with a large table and window

The space

Room to breathe on Commerce Street.

Our suite in downtown Newark was designed to feel calm the moment you walk in. Soft light, warm textures, and rooms made for real conversations.

For professionals

Therapists, coaches, and practitioners can rent an office or our conference room by the time slot. Schedule a walkthrough or book your hours online.

Schedule a Walkthrough

For schools and organizations

Want a calming room like ours in your building? We design custom therapy rooms that young people actually want to use.

Request a Custom Room

In the community

Sundays with Newark Can.

The Rose Center contributes to the Newark Can initiative, which feeds neighbors without addresses every other Sunday near Newark Penn Station.

We believe service gives our young people a purpose bigger than themselves. It builds gratitude, and it builds confidence. Here are a few of our Roses in action.

Rose Center youth volunteering under a tent with Newark Can Roses taking a group selfie while volunteering Roses volunteering downtown

The Rose Journal

Notes from the work we do.

Our Roses take on the “of course” trend

Some of our Roses joined the viral TikTok trend and showed off exactly who they are. Confident, funny, and proud of it.

The finished Teen Zen Den

Building the Teen Zen Den

How an empty office became a calm room for teens, and then a tutoring room with our partners at REACH.

See the transformation
Roses volunteering with Newark Can

Serving with Newark Can

Every other Sunday near Penn Station, our Roses help feed neighbors in need. Why service is part of healing.

Read more

Shop the mission

Wear it. Sip it. Write it down.

20% of every purchase helps a young person at The Rose Center.

Black tee that reads If you're reading this you need therapy

Drake Inspired Tee

$25

“If you're reading this you need therapy.” A Rose Center favorite, worn by the Roses themselves.

Buy Now
A Rose wearing the black Rose Center logo tee

Rose Center Logo Tee

$25

Our signature logo, front and center. Easy to wear, easy to love.

Buy Now
The Rose Center 11 oz mug
Now available

The Check-In Mug

$24.99

11 oz ceramic mug made to sit next to the journal.

Buy Now
The Check-In journal and mug together
Bundle · Save $5

The Check-In Bundle

The journal and the mug together. A daily ritual for your mind, your growth, and your peace.

$40.99 Save $5

Buy the Bundle

Let's take the first step together.

Book online, call the office, or join our mailing list for updates and specials.

10% off

Join our mailing list

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